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Why Pay a Realtor to Sell Your House

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Blog by Bettina Reid | September 13th, 2013


I just read a column written by a past president of our real estate board that was very well written and made me want to share as well.

Why Pay a REALTOR® to sell your home

Very often we will get asked: "Why should we pay you to sell our house?" and then of course it is our job to let people know exactly what value we bring to the table to help people buy and sell their home. 

I don't know how many times as he mentioned in his column that I have heard people say all their REALTOR® did was put a sign on their lawn and post it up on MLS (realtor.ca). As he also mentioned, that is the furthest from the truth. We wish that was all it took to earn an income, but in reality selling your home involves a lot more than just a sign and MLS. 

The 1st thing might be a sign, then comes the research and attention to detail that goes in to writing up a description that will attract potential Buyers to your home. In order to put your home on MLS we need to know quite a bit about the property to accurately promote the property to the public.

We will help our clients prepare their home by making suggestions on what they should do with their personal belongings as well as counselling them on any other cleaning and decor ideas. A proper posting will include as many photos as your real estate board will allow, depending on the style and size of home. Here in the Fraser Valley we can post up to 20 photos. With the Bettina Reid Group we hire professional photographers to come out and take high quality photos in order to promote a clients home online. The more exposure you get the better chance of that perfect Buyer walking through the door. 

An experienced REALTOR® will be able to offer advice as well as help to negotiate not only a good price for you but to ensure all the terms meet your needs as a Buyer or a Seller. 

In this ever changing fast paced world that we live in, we at the Bettina Reid Group are continually looking for ways to educate ourselves and improve our business with our clients best interests in mind.

"Probably the most amazing aspect of the tremendous value REALTORS® provide is Guaranteed Results. The seller pays nothing unless they receive an acceptable offer. There are very few other professional service providers who are prepared to demonstrate their confidence in their ability to produce results for their client in this manner." - Jim McCaughan

The real estate industry is not for everyone and over the years I have seen many people come and go who realize the job isn't just posting a sign on a lawn and waiting for the phone to ring. 

Which is why if you are considering a move whether Buying or selling give Kara and I a call and we will be happy to help.

To read Jim McCaughan's column see below:

During my career I have heard many versions of these two questions: "Why should I pay a REALTOR® to sell my property?" and "What do I get in return for the commission I pay?" 

Many sellers believe that their REALTOR® puts a sign on the lawn, an ad in the newspaper and then waits for the property to sell. Generally, nothing could be further from the truth!

When a seller signs a listing contract, the REALTOR® makes a commitment to help their client obtain the highest price, in the shortest time with minimum inconvenience. A good REALTOR® gives valuable advice, expert guidance, and great value.

The REALTOR® provides objective and accurate information about current market value, allowing the seller to select the appropriate listing price. In many cases they can offer expert advice on staging the property for maximum appeal to potential buyers.

When listing a property, a REALTOR® is trained to represent the seller by making sure the property information is accurately and attractively presented to the marketplace. This includes careful compliance with provincial and federal regulations such as the Personal Information Protection Act, the Real Estate Services Act and the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC) money laundering reporting requirements. The REALTOR® ensures that required disclosures are made at the appropriate times.

Once a listing is signed, the REALTOR® begins the expected marketing process which includes putting the property on the Multiple Listing System®, installing a sign, writing appealing print ads, creating feature sheets to leave at the property and holding open houses. In addition, many REALTORS® feature the property on one or more Internet websites and displays the listing at mall kiosks and at open houses for other agents. Giving the property maximum exposure can be expensive but it is part of the commitment of the REALTOR®.

Much of the work of the REALTOR® is done quietly behind the scenes. REALTORS® invest time and energy in activities like qualifying potential buyers, arranging and tracking showings by cooperating agents and obtaining and sharing feedback from other REALTORS®. Many sellers take comfort in knowing that their REALTOR® will handle all inquiries seriously and do their best to ensure that only serious qualified buyers will view the seller's property. This provides a measure of safety and security.

REALTORS® are also trained to provide accurate advice and valuable assistance when dealing with the significant complexities of tenant-occupied properties, estate sales and foreclosure transactions.

One of the areas where a REALTOR® provides the greatest value to their client is negotiation. Handling objections and tactfully representing the seller's best interest is an important skill which REALTORS® obtain through specialized training and personal experience. Writing an enforceable contract and negotiating a legally binding agreement are important services which are often taken for granted by the general public until there is a problem. Then this great REALTOR® value quickly becomes evident.

Another generally invisible service is managing the transaction after acceptance of the offer and during the buyer due diligence period. This consists of arranging inspections, scheduling appraisals, obtaining strata documents (if applicable) etc. Sometimes this also involves handling real estate turbulence which includes things like appraisals lower than the sale price, problems discovered in a property inspection and other unexpected challenges. The experience and guidance of the REALTOR® and their broker can usually overcome these challenges.

The final job of the REALTOR® is to do everything they can to ensure the smooth completion of the transaction. This includes monitoring the conveyance process, confirming payment of the sale proceeds to the seller and a timely transfer of keys to the buyer. Selling or buying a property is a significant decision for most people and the complexities are sometimes not well understood until problems arise. A good REALTOR® has the training, expertise and experience to assist clients to achieve their desired results.

Probably the most amazing aspect of the tremendous value REALTORS® provide is Guaranteed Results. The seller pays nothing unless they receive an acceptable offer. There are very few other professional service providers who are prepared to demonstrate their confidence in their ability to produce results for their client in this manner.

Jim McCaughan has been a REALTOR® for over 30 years and is the Managing Broker of Landmark Realty Corp. He is the Past President of the BC Real Estate Association and was the Chair of the Real Estate Council of BC. Jim has served as the President of the Fraser Valley Real Estate Board and the Chilliwack & District Real Estate Board.